As a nonprofit organization, a strong brand is an essential part of building recognition and trust with your community and stakeholders. However, a strong brand doesn’t happen overnight; it takes planning and intentional effort to ensure that every interaction your organization has with your community accurately represents your organization’s vision and mission. (If you’re not sure where to start when it comes to building your nonprofit’s brand, try our guide: How to Build a Cohesive Brand for your Nonprofit.)
While there are many things to consider when it comes to branding for your organization, consistency is one of the keys to building an effective brand. This includes keeping the look and feel of your brand consistent, as well as the voice and tone of your brand – and this can be challenging! With so many documents, slide decks, flyers, and social media posts to produce (often with multiple staff members producing them) it can be overwhelming to ensure that everything your organization creates has the same look and feel.
Having a system in place to help streamline the design process across the entire organization is a great way to help achieve. Our favorite platform for creating and managing your organization’s design system? Canva!
What is a brand kit in Canva?
One of the best time-saving features of using Canva is the ability to create a brand kit. A brand kit allows you to collect all of your organization’s brand elements (logos, colors, fonts, patterns, graphic elements, commonly used images, etc.) in one place.
If your organization already has brand guidelines in place that define logo usage, color palettes, font systems, photo styling, etc., then creating your brand kit in Canva will be a breeze. You’ll simply upload your logos, define your color palette and fonts, and upload any other commonly used graphic elements. All of these elements will then be easily accessible every time you or a member of your team log on to Canva to create a new design.